If you are a business owner, then you know that there is no quick and easy way to succeed. You have to work hard and be dedicated to make a profit or grow your company. A big part of this is branding yourself as an expert in your field, but it can be difficult if you don’t take the time to do it correctly.
Here are five mistakes that many businesses make with their corporate branding:
Choosing a design that doesn’t match your company’s personality
Choosing a design that doesn’t match your company’s personality can make it difficult for customers to connect with the brand. Finding an illustrator who understands your business and its audience is key to creating designs people will love.
Not investing in the design process of your logo, website, and other branding materials
Design is one of the most important aspects of any company. It’s what makes your business stand out from the rest, and you should invest in it with care. You want your logo and website to look professional to attract more customers, which will result in a better bottom line for your future success. Your branding should reflect all sides of your business.
Using a font that is hard to read
The first mistake businesses make with corporate branding is using a font that is hard to read. You want the words and pictures on your website or other marketing material to be clear, readable, and easy for people of all ages, genders, races, etc., to understand as soon as they take in what you have written or seen. If your audience can’t read what it is you are saying or showing them, then your company’s message and appearance will suffer as a result.
Choosing colors that are not complementary or don’t match your industry’s color scheme
One of the most common mistakes companies make when designing their corporate branding is choosing colors that don’t match. Some colors work better for certain types of businesses; for instance, a heavily textured business would benefit from using softer tones like blues or pinks, while something more modern could use bolder accents with oranges and yellows. Choosing the colors that best suit your business and industry will help create a cohesive look.
Not considering how your company name will translate in other languages
In the age of globalization, it is essential to be aware of how your company name will translate into different languages. For example, a French translation for Adidas would read as “Adidas” with an added symbol corresponding to the letter “a,” which looks like this: ă. This may seem insignificant at first glance, but to the native French speaker, the added symbol says that “Adidas” is not a well-known or prestigious brand.
Final Thoughts
It is important to keep in mind that branding and marketing are two separate things. Marketing focuses on short-term results while branding deals with long-term goals for the company and its customers. The key takeaway should be that a successful strategy will have both aspects working together seamlessly. It’s not about one or the other; it’s about doing both.
If you’re afraid you’re making corporate branding mistakes, you can consult with us at May Dream Design.
