What is the purpose of SEO?
SEO stands for Search Engine Optimization, the process of improving the quality and quantity of website traffic to a website or web page from search engines like Google. This sends organic traffic to your website, categorizes your site appropriately in search engines, and helps to provide valuable user experiences. Nearly every business today utilizes SEO in its strategies in some form. With there being many ways to optimize your website, there are a few methods I’ll list that stand out and perform well.
- Keyword Research
- Lowering your website load speed
- Image Optimization
- Improving your site title, tag, and meta descriptions
These techniques will help to put your company in the right place at the right time when clients are searching for you or your business.
What can SEO do for your business?
Search engine optimization can increase your sales and leads if done correctly.
It is a strong factor in ranking and performing well on Google Search. Generating more revenue and potential leads while sipping on your morning coffee sounds pretty good, doesn’t it? A little over 70% of people scroll past ads to view organic search results because they convey more trust than a paid advertisement does. This form of trust will carry over to the visitor on your website.
By using SEO strategies, a client can sometimes tell when your website has earned its authority and that you didn’t just pay your way to the top. If executed properly, SEO is a long-term strategy that can deliver high ROI and will grant you great results when implemented from the start of your website. Search engine optimization is a great investment and is worth the time and money spent.
SEO-driven leads are people that have shown they want to purchase a service or product but need the extra assurance of seeing the right company to buy from on the first page of search results.
Black Hat vs White Hat SEO
“White hat SEO” refers to techniques, practices, and strategies that abide by search engine rules, its focus is to provide more value to people.
“Black hat SEO” refers to techniques and strategies that attempt to spam and or trick search engines. While black hat SEO does have the ability to work, it puts websites at risk of being penalized or removed from search results and has implications.
It’s another reason to be very careful when choosing a search engine optimization expert or agency. Penalized websites have bankrupted businesses before and are not worth doing most of the time.
Interested in getting started with SEO for your site?
The quicker you have a proper strategy in place, the faster you will see results on your website. Hiring an agency with SEO experience is very smart as they will be able to skip the trial-and-error phase that you would go through and give faster search engine results. At May Dream Design we know what it takes to get your website popping up in search engine results.
If you’re building out a brand new website, ensuring that you’re optimizing your webpages for search engines and your users from the very beginning will be beneficial. Often we get bogged down with what we want our website to do and look like (such as fancy sliders and videos!) but all of those things have an effect on your speed and your standings in the search results.
By taking page speed and search engines seriously from the inception of the website, you are more likely to succeed when it comes to getting to #1.